Detail Explanation of techniques used

Detail Explanation of techniques used in the creation of the interactive poster

The techniques used in our poster are: fear, shock advertising and the problem benefit one. Now we are going to explain the techniques, and put some quotes (of the poster):

Fear: this technique is about taking a dangerous and fearful approach to persuade a customer that they need to buy a product. We wanted to create fear to our audience, saying that the world is ending, and that we needed to do something about it. Quote: "each day less people care about the place where their children will live"
Shock advertising: Occurs when the ad appeals to move the audience by presenting shocking images or situations. We used this technique to shock people, and to raise the awareness of what is happening in our planet, so they can take action in this problem. Quote: "We all know that the world it`s in trouble"
Problem- Benefit: The ad  shows what kinds of problems can arise when people do not use the product, or service. We showed some ways to improve the environmental issue. The problem= global warming.  Benefit= the palace where your children will live. Quotes "we will give you some tips to save the world, for the future generations." "Save the world at your home"